The latest Wilcom Business Advantage© helps US businesses to stay competitive in today’s mass customization market.

Business Advantage© – Third Edition is embroidery and screen-print business management software with seamless integration with QuickBooks™. It is built to address the specific needs of businesses involved in creating and selling decorated goods to ensure profitability when handling small volume customisation.
Recent improvements include a partnership with SanMar Corporation, a leading supplier of imprintable apparel and accessories, which allows customers to place product orders electronically through Business Advantage.

Atlanta, GA, 18 June 2008 – Wilcom International, a leading developer of embroidery and decorations technology, have just introduced the latest version of Business Advantage©, a business management tool designed specifically for small and medium sized companies involved in embroidery, screen-print and other decoration processes.

As the inventors of embroidery software over 28 years ago, Wilcom has been committed to the decorated goods industry and ensuring that they continue to provide tools to foster their customer’s success.

Wilcom has noted that while the global decorated goods industry continues to grow, American businesses remain under constant pressure to reduce costs while improving quality, throughput and profitability.
“It is only when an embroidery company can produce a perfect order of 'one' efficiently that it can compete effectively. Large or small, we want every Wilcom customer to enjoy that level of satisfaction and efficiency", says Robert Pongrass, Wilcom Chairman.

Unfortunately, when it comes to business management, many shops still use yesterday’s business practices – relying on handwritten notes and memory rather than digital technology.

"With order quantities reducing, we have seen the bottleneck for decorated goods businesses move from design production to order processing," said Malcolm Rowe. “the latest version of Business Advantage can help businesses to process orders more efficiently and overcome the bottleneck thus maximizing their competitiveness.”

Wilcom Business Advantage is developed to work with QuickBooks® Premier Manufacturing and Wholesale edition, the preferred accounting package for small and medium sized businesses in the decorated goods industry.

Business Advantage streamlines all the steps from initial enquiry, through order entry to invoicing and product delivery with a specific focus on the requirements for decorated goods order taking. Businesses never need to enter information more than once; with customer details and requests entered as a quotation which flows through to a sales order, purchase order, production worksheets and finally the invoice.

Improvements and additions in the new version of Wilcom Business Advantage include easier installation, extensive training through the dedicated "Learning Center" on the Wilcom website, improved Sales and Order Management functionality and compatibility with Windows® Vista and QuickBooks® 2008. It also provides an extensive list of garment catalogs from leading suppliers including Alpha, Broder, Bodek & Rhodes and SanMar which helps businesses source and manage their garment supplies.

Wilcom is very pleased to partner with SanMar and introduces the electronic integration of SanMar orders and product purchasing directly from within Business Advantage.

“We’re tremendously excited about this partnership,” says Jeff Deroux, SanMar Information Technology Manager “Many of our customers use QuickBooks to operate their businesses, and Wilcom’s product is a great asset because it allows them to manage their decoration processes, as well as easily search and purchase from our over 800 apparel and accessories.”

Malcolm Rowe believes Wilcom’s business management software is the perfect addition to any professional embroidery organisation: "We believe the combination of our world class embroidery software Wilcom ES and DecoStudio with Wilcom Business Advantage is the definitive solution for small to medium sized organisations."

Pricing and Availability
The U.S. version of Business Advantage – Third Edition is now available for a suggested retail price of $995.
For more information, please visit www.wilcom.com.au or contact Wilcom America, toll-free on 1 877 657 7500.

ENDS

About Wilcom
Wilcom delivers sophisticated CAD, CAM, machine control and business solutions for customers who specialize in embroidery, rug & carpet design and manufacturing. Over the past 28 years the company’s innovative software and hardware solutions have set the standard for design creation, visualization, management and production of textile and custom goods.

Today, Wilcom is present in over 70 countries with products in more than 12 languages. The company is committed to pursuing new and enhanced design tools, streamlining business operations, improving productivity, facilitating closer global supply chain network and opening new possibilities in creativity.

Wilcom is headquartered in Sydney, Australia, and has development and manufacturing facilities in Australia, China and Belgium. Wilcom’s sales and support centers are located in Australia, America, China, Japan, Belgium and England, with representatives in almost every country of the world. A complete company history and product suite is available at www.wilcom.com.au.

About SanMar
SanMar Corporation is a leading supplier of wholesale apparel and accessories including Nike Golf, Tiger Woods Collection, PING® Collection, OGIO®, Red House™, Port Authority®, Port & Company®, District Threads®, CornerStone™ and Sport-Tek®. A family owned business since 1971, SanMar is based in Seattle, WA with six national distribution centers.

Media Contacts:
Kristi McKenzie
Marketing Manager
Wilcom
+ 61 2 9578 5100
kmckenzie@wilcom.com.au

Amber Butler
Public Relations Specialist
SanMar Corporation
(206) 770-5613
amberbutler@sanmar.com